AXA is a major insurance provider in Ireland and has a network of branches in key urban areas around the country. It traditionally used paper posters to communicate with clients and the public from these branches. IPC showed AXA how it could digitise its network. This would save on printing costs and make the message deployment more effective. It replaced print, courier fees and local branch posters with a digital network that can be controlled
remotely from a central location. This gives the head office marketing team great control and confidence that all communications are up to date and on point.

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